DECISION CHECK / CAMPAIGNS

Campaign Decision Check.

You have an analysis and a proposed campaign. Check whether the result supports the decision and the goal.

≈ 3 minutes

01 / PROPOSAL

What are you approving?

Main goalMetric used

What is the main message based on?

Analysis resultProposed decision

02 / APPROVAL CONTEXT

What do we know from past campaigns and about customers?

Choose an answer. If similar campaigns exist, indicate how they performed.

Has your organization run comparable campaigns?

Yes No Not sure

Do you know what appeals to existing customers?

Yes No Not sure

Do you know what appeals to new customers?

Yes No Not sure

03 / FIVE LENSES

What do you know before approval?

A follow-up question appears after “Yes.” You can also choose “Not sure.”

This tool organizes your answers; it does not verify the data or make the approval decision. Your answers are not saved. Copy the check if you want to keep it. Do not enter customer data or confidential information.